Top Angling Brands Survey Results

Ran across this news item in my e-mail and thought you might find it to be interesting, too. The following survey results are based only on 30,000 responses, so I don’t know if this is truly accurate, but it demonstrates what the average angler is buying, by brand. Not surprisingly, Orvis, Cabela’s, and Scientific Anglers dominate the fly fishing category.

Here you go.

FERNANDINA BEACH, Fla. – Southwick Associates’ AnglerSurvey.com announced the brands and products anglers purchased most frequently in 2011. This list has been compiled from the 29,495 internet-based surveys completed by anglers who volunteered to participate last year in AnglerSurvey.com polls.

In 2011, the top brands include:
• Top fly rod brand: Orvis (10.4% of all purchases)

• Top fly reels brand: Orvis (16.5% of all purchases)

• Top fly combo brand: Cabela’s (31.5% of all purchases)

• Top fly line brand: Scientific Angler (3M) (23.8% of all purchases)

• Top fly leader brand: Rio (28.9% of all purchases)

• Top rod brand: Shakespeare (9.6% of all purchases)

• Top reel brand: Shimano (21.4% of all purchases)

• Top fishing line producer: Berkley Trilene (13.1% of all purchases)

• Top hard bait brand: Rapala (21.8% of all purchases)

• Top soft bait brand: Zoom (15.2% of all purchases)

• Top spinner bait brand: Strike King (16.4% of all purchases)

• Top sinker brand: generic (28.8%), Bullet Weights (12.1% of all purchases)

• Top tackle box brand: Plano (45.8% of all purchases)

• Top landing net brand: Frabill (24.5% of all purchases)

• Top fishing knife brand: Rapala (25.2% of all purchases)

* Largemouth bass remain the number one targeted species of freshwater fish, with 52% of fishing activity targeting largemouth bass.

The marketing data presented here is a summary of a 150-page market report just released by Southwick Associates that details consumer behavior including what products and brands are purchased, where they are bought, how much customers spend, and demographics of freshwater and saltwater anglers broken out by each product category.