Costa Debuts the GeoFish Project

You may be 20 and single. You may be 45 and the father of two. You may be 70 with grandkids. No matter how old you might be, and whether you could ever place yourself in a situation like you are about to view, Costa’s new GeoFish project, and it’s accompanying film on a crazy rush through Mexico, is well worth checking out. That’s because we all love to fish. And we relish adventure. And we would all love to find undiscovered fish and fisheries. But many of us, because of our obligations in life, can’t take a plunge to find it. That’s where Costa, GeoFish and its crew of hard-core fish bums—formerly the AEG crew—take over. They actually put their lives on the line and endure all kinds of discomforts and danger to fish waters most of us can only dream of. I got to talk to the boys in Reno in August and they are a gung-ho crew. They like to live large and on the edge, life never getting stale, nor the fish they pursue. You can own this DVD now and my suggestion is this—do it! This is great adventure action. Check out the trailer here:

Daytona Beach, Fla. – October 12, 2012 – For the next seven years, Costa’s GeoFish project will be about one thing: exploration.  GeoFish follows a vegetable oil powered adventure fly fishing quest around the world, with the team in search of the most epic spots never fished, the ones anglers hear about but chalk up to urban legend. The first full-length feature film installment capturing this journey, GeoFish: Mexico, Vol. 1, is available now at

Dubbed the next level in fly fishing entertainment, former creators of AEG Media and the Fly Fishing Film Tour, Thad Robison, Brian Jill, Jay Johnson and Chris Owens, star in the GeoFish series as it documents the lifestyles, adventures, mishaps, and camaraderie of four expedition anglers on an around the world epic journey.

In GeoFish: Mexico, Vol. 1, the team is in endless pursuit of out-of-the-way locations to fish, along the way being interrogated by international boarder guards, coping with severe injuries in remote jungles, vehicle breakdowns on life threatening roads and close calls with drug cartels. Some might call them crazy, but true adventure anglers call them inspiration.

While in Mexico, the GeoFish crew went in search of everything from striped marlin to largemouth bass, bonefish to barracuda, their vegetable oil powered diesel pick up truck taking them through places like Tecate, Loreto Magdalena Bay and Xcalak.

“In addition to being a story about unveiling Earth’s greatest fishing frontiers, GeoFish is about the livelihood of four Read More

This entry was posted in Conservation, Culture, Saltwater, Travel, Videos and tagged , , . Bookmark the permalink.

8 Responses to Costa Debuts the GeoFish Project

  1. Costa Sunglasses says:

    Thanks for the great review!
    - Laurie at Costa

  2. butch says:

    the old AEG flicks were the stuff dreams are made of…. Im excited to see this one…. I hold out hope that one day ill get to drop it all and join these guys….. heres to hoping… ready when they are

  3. Travis says:

    Greg, thanks for the review. The AEG crew definitely did put together some stellar, down to earth videos. Unfortunately, in my opinion, they blew it with this vid and hopefully will change their tune in videos to come. I get a sick feeling in my stomach when a group of anglers that hope to “inspire” future generations of anglers to explore and preach “conservation and sustainable fishing” in their mission statement take to a pristine, untouched jungle with a chainsaw and 4×4. Dude, I’m not speaking as an angel because I’ve been their. And flying over Alaska in a bush plane can show what the folks from Costa and the old AEG group are doing. Not them personally, but those with the same mentality. The interior of Alaska is being destroyed by minimal regs and the major advancements in off-road technology. “We gotta tear some crap up to explore! and find new places!” It’s sad man, “hippycrites” as I like to call them, talking the talk then walking the walk with Super Swampers and a chainsaw.

    Like I said Greg, I don’t drive a Prius, and I like to get into the backcountry to ski with a two-stroke cold smoking’ snowmobile. But I walked out of the Idaho Falls Fly Fishing Film Festival because of this video. A pile of self righteous fly fisherman who booed when a jet ski rode through a shot of a guy fishing but cheered when the crew in the above video bogged their way through the wild Mexican jungle. If they call that exploring and we all support it I think we’re screwed. If we can preach sustainability and conservation in one sentence then chop our way through the wild country we try to preserve then… Damn

    • Greg Thomas says:

      Thanks for the solid comment. This is exactly the kind of constructive criticism that I welcome. Your viewpoint opens a new prospective that I hadn’t really considered. I’ll give it some more consideration, maybe even talk to Costa about it. Thanks again.

  4. Travis says:

    Greg I think about it like this. In their video they talk about their trip through Mexico with a 4×4, group of bro brahs, and they even include “a chainsaw” to their cast. Then, they talk about reaching places never seen or fished before, and inspiring a new generation of explorers. Later in the video you see the bro brahs tearing through swampland (or wetlands that we as flyfisherman “talk” about protecting) and when their 4×4 doesn’t fit through the trail they make the trail bigger (I don’t care if your truck runs on veggie oil) with the saw. Hypocrisy that we all clap for.

    Greg if this were just some dudes video on Youtube or even showing it on a smaller platform not intended to “inspire” the new generation it wouldn’t be a big deal. There are some things that require little debate to be seen as wrong, and when you film it and put it on a big screen the answer is solidified. Frankly, its sad that these homies are going to go seek out untouched places and hack their way to glore, its really sad. Way to bring the Hollywood mentality to pristine untouched places.

    I know their are some pristine places left in Montana, Greg, places you have to walk or boat to. I’m sure that with the right truck and a little saw work your friends at Costa could meet you their with a keg though. If they truly do “inspire” a younger generation then it might not be them ripping into your favorite pristine spot, it might be the junior bro brahs who want to make a video too?

    But really, do we want to see all the untouched, wild places of the world plastered up on a big screen? Isn’t that part of the romance of real exploring and getting off the beaten path. Does a real angler go explore for himself and the love of the unknown? Or so he can headline the IFFF? I feel like I know the answers for at least 4 or 5 dudes, and unfortunately now we know what they’ll do to get it.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>