Category Archives: Culture

New North 40 E-mag

Ok, want to talk about a massive effort—110 pages of content with only two house ads, I believe. Hope you enjoy. And I’d love to hear your feedback on this, good or bad. I am trying to put together the … Continue reading

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Is Copying A Form Of Flattery

I was e-mailing a friend the other day, talking about the sad state of British Columbia’s Thompson River steelhead fishery (if you can call it that anymore) and he sent me a cover shot of  Trout & Salmon magazine that … Continue reading

Posted in Books, Culture, Industry | Tagged | 2 Comments

Angler’s Journal: Gambling At The Table and On The Water

If you haven’t checked out Angler’s Journal, you’re missing the boat, so to speak. This magazine is combination of fly fishing, gear fishing and commercial fishing, but mostly it’s a mag that shares stories about passion and people. I equate … Continue reading

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An Awesome eMag—North 40 Fly’s Fall Edition

Whenever you have a couple hours to burn you might want to sink your teeth into North 40 Fly Shops’ fall eMag, which went live at north40flyshop.com a couple days ago. You may notice a difference in the design and … Continue reading

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Don’t Fear The Merkin

If you’re a non-fisher, fly names, alone, could keep you from joining the ranks. Who are these sick beings, you might ask, after glancing at a list of the most egregious monikers. Take these, for example: some of the worst … Continue reading

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Just Say No—to Labradors . . . for now

I went to the Great Rockies Sport Show in Missoula a few weeks ago and I didn’t stand a chance—both of my daughters were in tow and the show allowed a vender to sell Labrador puppies right next to the … Continue reading

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Thomas Speaks Tonight In Missoula

Travels & Travails in the Pacific Northwest with Greg Thomas Greg Thomas, editor of Fly Rod & Reel and fellow Missoulian, has fished more days and more places than should be legal. Greg’s presentation will focus on many of the … Continue reading

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Found: Cool Fish Stamps

Found these at my feet in a driveway recently. I think they fell out of a box I was carrying. I’ve been moving quite a bit of “stuff” from my folks house and these must have been mixed in with … Continue reading

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Washington State Steelhead License Plates

In much of Washington, wild steelhead are listed for protection under the federal Endangered Species Act. The above quote came from an article announcing the availability of Washington State’s new steelhead themed license plates, which are available for $28 bucks … Continue reading

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The Pacific Northwest’s Most Overlooked Fish

Sea-run cutthroat are mostly overlooked by anglers headed to the coast with the goal of catching steelhead or salmon. And those who ignore them are missing out; sea-runs are beautiful, hard fighting, and they can grow to five pounds. You … Continue reading

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