I was fishing some eastern Washington trout lakes with George Cook last April when he asked, “Greg, have you seen that insane Outside video where they beat the hell out of a Yeti cooler?”
“Nope,” I replied. But I have now. And this is worth watching. In fact, this is good to see, especially if you’re thinking about a Yeti or any other high-end cooler, and you’re wondering if the money you’re paying for that beast is worth it. Enjoy.